Coaches & Staff

Coach Charles Staley

“One of the signs of a great teacher is the ability to make the subject matter seem simple. Charles Staley is one of these rare teachers. After listening and talking to him, you suddenly achieve a new awareness of training. You go to the gym and, suddenly, everything makes sense, and you wonder why you haven’t been doing it his way since day one.” – Muscle Media 2000 Magazine August, 1999

Fitness, sports training and physical performance have been life-long passions for Charles Staley. From a young age, Charles came to learn that he was NOT a “natural” when it came to sports, physical fitness and performance. This lack of natural ability is what drove Charles to study and learn more and more about the human body and physical performance.

He’s a coach who trains smart, effectively and in simple terms — no great mystery to the process.

In the eyes of his colleagues, Charles is known as a visionary, an iconoclast and a rule-breaker. Clients call him “The Secret Weapon,” as he possesses the keen and perceptive ability to recognize individual strengths and shortcomings. Since he struggled in Phys Ed throughout school, Charles calls himself a “geek” — no matter what you call him, Charles’ methods are leading-edge and ahead of their time and can quickly produce serious results.

As the innovator of EDT (Escalating Density Training), Charles teaches how muscle-size increases if you force them to work harder — not longer. The concept behind EDT is amazingly simple. It’s challenging, it’s unique with each training session and it’s fun. Muscle Logic is the book Charles authored on the practice of EDT, and it is published by the renowned Rodale Books.

Prominent in the United States and many other countries, Charles is recognized as a authoritative coach and innovator in the field. His knowledge, skills and reputation have lead to appearances on NBC’s The TODAY Show and The CBS Early Show, along with many radio appearances. He has written over a thousand articles for major publications and online websites in the industry.

Currently, Charles competes in Olympic-style weightlifting on the master’s circuit, with a short-term goal of competing in the 2011 Master’s World Championships.

John R Crow

John has been interested in sports and fitness from age 6 when he played his first game of football. Growing up in Alabama where football is a subculture, every young athlete aspires to play for the late Coach Paul “Bear” Bryant. John was no different and his desire to compete began.  Throughout middle school and high school, John played a variety of sports. He was exposed to great coaches over the years. This exposure to great coaching would become an important influence in his life.

  Earning a second degree black belt in Tang Soo Do, John eventually became an instructor of the art and in doing so, developed a love for teaching. John also competed in many drug-free body building events, placing in the top five in every event. During his bodybuilding career, he developed an interest in human movement and the techniques used to improve performance. He began training and coaching others in 1993 at a local gym as a certified personal trainer.

  The interest in the human body led to a career in the medical field.  He earned his bachelor’s degree in nursing from The University of Alabama in Huntsville in 1999. He has worked in a critical care setting for 11 years. He sees the affects of health, good or bad, on a daily basis at a level most of us don’t have an opportunity to see. He became an advocate for health and fitness and currently lives the lifestyle he advocates.

 In early 2001, he moved to Arizona to further his nursing career.  He continued his personal passion for health and fitness by training at a few MMA gyms to include Rage in the Cage, Krav Maga, and Arizona Combat Sports. While training at one of these facilities, he was introduced to CrossFit. In 2005, John became a Level I certified CrossFit coach. He opened his first Crossfit facility in Casa Grande in 2007. Through Crossfit, John has had the privileged of meeting and training with some of the best strength and conditioning coaches in the country. John became a certified Crossfit Running and Endurance Coach in 2010.

 John met coach Staley during an Olympic Lifting seminar held in Casa Grande. John’s relationship with Coach Staley and Staley Performance Institute continues to grow. John’s passion for coaching is evident when you meet him. He has a unique view of health and fitness, as a clinician and as athlete. John is proud to a part of the Staley Performance Institute and ready to assist you in your relentless pursuit of new PR’s.

Josh Lehman

Josh has been in the strength and performance industry for over 15 years.  As a student athlete and All-State California Jucco Offensive Lineman Josh earned a full-ride scholarship to Weber State University where he graduated with his Bachelors Degree in Technical Sales with an emphasis in Health and Wellness.

Josh has worked for one of the nation’s largest fitness consulting companies traveling coast to coast working with club owners and managers on increasing their bottom line.  He has worked in upper management for one of the nations largest fitness franchises helping reconstruct their public image and personal training services.  In 2004 he opened his own high performance training centers growing sales from $70,000 annual income to $1.5 million in just 3 years.   In 2008 Josh sold his training centers and relocated with his family to Phoenix, AZ.  Once in Arizona Josh began doing consulting work for Charles Staley and Staley Training Systems.  After 6 months of consulting he was hired on to Staley Training Systems as the Director of Business Development.  Josh is now an operating partner of the Staley Performance Institute.
Julianne Van Valkenburg
Julianne has over 25 years of sales and direct marketing experience, with a strong background in publishing. She came into the business  “just to answer the phone” when Charles was in Italy several years ago and never left. Married with 3 children, she is also the grandmother to a boy who is the same age as her youngest daughter (7). She enjoys reading, shopping, art, travel and collects purses. A benefit of working for Charles is that he brings her back a new purse from his travels abroad. Thanks to Charles and the friends she has made through him throughout the world she has a collection of over 100.
 Jesse Martinez

Jesse Martinez has worked in the sports & entertainment business for the past 18 years. Martinez worked with Champions Management of Pittsburgh, PA which represented Major League Baseball stars Javy Lopez (Atlanta Braves), Julio Franco ( New York Mets), and Carlos Perez (LA Dodgers). In 2001 Martinez joined Strickland & Ashe. The Washington D.C. firm represented MLB, NBA and NFL clients Steve Kent (Tampa Devil Rays), Alan Houston (NY Knicks), Rasheed Wallace (Detroit Pistons), Duante Culpepper (Vikings), and Sam Shade (Redskins). Martinez then worked for Bill Strickland’s agency Strickland Sports Management in Bethesda, MD. The past three years Martinez worked for The Gersh Agency in both the baseball and football divisions.  Martinez was also interviewed by Larry Merchant for HBO’s hit series “Real Sports with Bryant Gumbel.”

Jesse was a 2-time all-conference 400 meter runner at Taft JC, CA. He was also scratch leg on the conference champion 4×400 meter relay that ran 3:06.82. In 1988 Martinez was a member of the NCAA Div II Track & Field National Championship team of ACU, Tx. Martinez resides in Scottsdale and enjoys playing golf during his off time. Martinez is also active in charity work for the Dominican Republic.

Currently, Martinez serves as SPI’s Director of Athlete Services.